California based KVP International specializes in patient-centered innovation in manufacturing veterinary products that promote a better recovery experience for both pets and their owners.
As Art Director at KVP International, I work with a talented team to develop branding and marketing strategies for KVP and several of its partner brands in the veterinary channel.
We launched a redesign of the KVP brand with the January release of the 2017 catalog, featuring updated photography and a fresh color scheme.
The redesign aimed to emphasize the animals that benefit from KVP products and highlight the quality of the products themselves through bold, minimalist photography.
My contribution to the project included art direction, marketing strategy, graphic design, typography, product and animal photography, technical illustration, and skipping the company Christmas party to make a print deadline.